5 Spots — Founders Club Beta

The first outbound platform that doesn't start with a filter.

Six weeks. 1,000 prospects. Direct access to the founder. A one-time beta cohort for teams ready to start conversations that would never happen through traditional outbound.

5 spots total. Once they are filled, this page comes down.

These leaders don't usually reply to cold emails.
They replied to ours.

Signul finds the moment your dream prospect is ready to listen... then writes the message that makes them respond.

Joe Lonsdale

Joe Lonsdale

8VC

Sophia Amoruso

Sophia Amoruso

Girlboss Media

Brian L. Roberts

Brian L. Roberts

Former CEO, Comcast

Chamath Palihapitiya

Chamath Palihapitiya

Social Capital

Suzy Batiz

Suzy Batiz

Poo-Pourri

Stephen Elmore

Stephen Elmore

VP, Morgan Stanley

Payal Kadakia

Payal Kadakia

ClassPass

Kyle Forgeard

Kyle Forgeard

Happy Dad

Joe Lonsdale

Joe Lonsdale

8VC

Sophia Amoruso

Sophia Amoruso

Girlboss Media

Brian L. Roberts

Brian L. Roberts

Former CEO, Comcast

Chamath Palihapitiya

Chamath Palihapitiya

Social Capital

Suzy Batiz

Suzy Batiz

Poo-Pourri

Stephen Elmore

Stephen Elmore

VP, Morgan Stanley

Payal Kadakia

Payal Kadakia

ClassPass

Kyle Forgeard

Kyle Forgeard

Happy Dad

Joe Lonsdale

Joe Lonsdale

8VC

Sophia Amoruso

Sophia Amoruso

Girlboss Media

Brian L. Roberts

Brian L. Roberts

Former CEO, Comcast

Chamath Palihapitiya

Chamath Palihapitiya

Social Capital

Suzy Batiz

Suzy Batiz

Poo-Pourri

Stephen Elmore

Stephen Elmore

VP, Morgan Stanley

Payal Kadakia

Payal Kadakia

ClassPass

Kyle Forgeard

Kyle Forgeard

Happy Dad

*Real contacts who had sales conversations with users of the Signul system.

The Problem

Your outbound is not broken. It is just aimed at the wrong signal.

You have the reps. You have the sequencer. You have copy that should be working. But your reply rates are stuck between 1 and 3 percent because every tool in your stack is doing the same thing: pulling a list, guessing at personalization, and hoping someone bites.

Meanwhile, the prospects who would actually move your business forward, the executives, the founders, the decision-makers, have learned to ignore all of it. They do not open your email because it looks exactly like the last 40 cold emails they deleted that morning.

The problem is not effort. The problem is that nobody has given you a way to reach the people who matter most.

Reply Rate

0.0%

The Shift

What if your outreach made them want to respond?

There is a reason certain people respond to cold outreach when they ignore everything else. It is not magic. It is signal.

When you find where a prospect is actively engaged, what podcast they just appeared on, what community they are contributing to, what event they just attended, and you reference that in your outreach with real specificity, something shifts. They do not feel sold. They feel seen.

The natural human response to being genuinely recognized is not to delete. It is to respond.

Thousands of prospects every year have replied to outreach built on this methodology saying "thank you for reaching out" instead of hitting unsubscribe.

The problem was always doing this at scale. Finding the signals manually meant hiring entire research teams. It was slow, expensive, and impossible to replicate.

Signul is the first tool that does it automatically. It finds the signal, extracts the context, writes the outreach, and pushes it to your sequencer. Ready to send.

LinkedIn
Verified

Hi John,

I came across your post on helping non-technical teams adopt AI internally.

The results speak for themselves.

Real campaigns. Real reply rates. Real conversations with people who do not respond to cold email.

This is an example of what can happen with just 943 contacts using this system.

Instantly campaign dashboard showing results

27K sent, 14.39% reply rate, 838 opportunities

Event data showing growth metrics

137 created events, 90 completed, +26.9% growth

Payment confirmation screenshot

$14,500 payment succeeded

What You Are Actually Getting

A new outbound channel installed in your business in six weeks.

This is not a software demo. This is not a course. This is the founder of Signul personally working with you to build a prospecting system that reaches the people your current outbound cannot touch.

01

We get on a call and rebuild your offer for this channel.

Most outbound fails because the offer was never designed for cold. We will workshop yours until it fits the system, because the right offer to the right person with the right signal is what produces 15 to 20 percent reply rates.

02

Signul starts finding where your best prospects are actively engaged.

Not a list pull. The tool identifies the podcasts, communities, events, and conversations your ideal prospects are participating in right now, and extracts exactly what they care about. That context becomes the foundation of every email.

03

1,000 fully enriched, copy-ready prospects delivered to your sequencer.

Each prospect comes with the signal that was found, the context extracted from it, and outreach copy written specifically for that person. Drop it into Instantly, Smartlead, or whatever you are running. It is ready to send.

04

We review results together and optimize everything that is not converting.

Prompting, offer angle, subject lines, targeting. I am in Slack and Loom with you the entire six weeks. This is not a help desk. It is a partnership with someone who has sent millions of cold emails and knows exactly what to adjust.

What this means in real numbers

1,000 prospects at a 10 to 18% reply rate = 100 to 180 positive responses. That converts to roughly 25 to 40+ booked meetings with decision-makers who are already warm. Plus a fully installed outbound system and ongoing platform access so you can keep running it.

Platform Access

Everything that powers the system. Yours to keep.

1,000 Credits

Each credit is one fully enriched, signal-matched, copy-ready prospect. Not a row on a spreadsheet. A person matched with exactly what to say to them.

Full Workspace Access

Up to 5 seats, 10 personas, 150 briefs. Everything the standard plan includes.

Signal-to-Send Pipeline

Signul finds the signal, extracts the context, writes the copy, and pushes it to your sequencer. One pipeline from research to send.

One Payment. Not a Subscription.

No recurring fees. No monthly bill. You pay once and you own the access.

One Time Only

This will never happen again.

After this cohort closes, Signul will not offer founder-level involvement at any price. The standard implementation for this type of buildout is typically priced north of $25,000 and does not include direct participation from the founder.

The Founders Club exists for one reason: I need five companies to run this system, produce undeniable results, and become the case studies that prove what Signul can do.

That is why the investment is a fraction of what it will cost in the future. That is why you get my direct time. And that is why there are only five spots.

Once this cohort fills, this page comes down and it does not go back up.

Pricing is discussed on the call.

Is this a fit?

I am hand-selecting five companies. Here is who this is built for.

This is for you if:

  • You have reps or appointment setters ready to work a new pipeline of warm, high-intent leads
  • You are already running cold email with Instantly, Smartlead, or a similar sequencer
  • You are spending $2K to $5K+ per month on outbound and the results do not match the investment
  • You want to reach executives and decision-makers who currently do not respond to anything
  • You are in SaaS, run an agency, or are in professional services and would make a strong case study

This is not for you right now if:

  • You do not have reps or setters in place to work the leads this produces
  • You have never run cold email and do not have sequencing infrastructure set up
  • You want a tool to tinker with. This is a proven system, not a sandbox.
  • You want to blast 50K emails to anyone with a pulse. This is precision, not volume.

From the Founder

I built this because nothing else could do what I needed it to do.

In every business I have built, I have used the same methodology to start conversations with people everyone else considers unreachable. CEOs, investors, public figures. The kind of people who have trained themselves to ignore every cold email that comes through.

I am talking about real conversations with people like Chamath Palihapitiya, Joe Lonsdale's team at 8VC, Brian L. Roberts at Comcast, and Kyle Forgeard at Happy Dad. Not because I had some insider connection. Because I found where they were actively engaged in something they cared about and reached out in a way that made them feel recognized instead of sold.

I have tried every tool out there. Clay, Apollo, ZoomInfo, Trigify. None of them could do the actual hard part: finding where the prospect is actively engaged, extracting what they care about, and turning that into outreach that earns a response instead of an unsubscribe.

Signul is the tool I had to build because it did not exist. And the Founders Club is how I am proving it to the market.

Reese Queen
Reese Queen signature

Founder, Signul

Ready to reach the people who actually move your business forward?

Five spots. One cohort. Book a call below if you want one of them.

Qualified applicants will be directed to a call with Reese.