How Signul works
Six steps from a single URL to outreach-ready pipeline.
No scraping engines. No filters. Signul starts with the places your prospects already gather — and stops once a real human is ready to hear from you.
Step 01 · Persona
Describe the person, not a filter.
Persona definitions in Signul aren't checkbox filters. You describe the buyer in their own behavior — what they publish, who they associate with, where they show up — and that profile drives every later step.
Behavior over attributes
A title and a company are static. Behavior is what predicts buying intent. Persona definitions in Signul capture the moves a person makes in public — and those moves are what Signul searches for.
Reusable across briefs
Personas live above campaigns. Each new brief inherits the persona, so the work compounds. Change the persona once and every downstream brief updates.
Step 02 · Sources
Find where they're already gathering.
Signul searches activity hubs — places where buyers self-identify by showing up. A podcast guest list is a roster of people who said yes to a 90-minute interview. A conference speaker roster is a roster of people who said yes to a stage. Those rosters are exceptionally enriched lists hiding in plain sight.
Step 03 · Scan
Watch Signul work in real time.
Once a source is loaded, Signul fans out — fetching metadata, identifying the person, matching them across the web, verifying contact info. The scan log is the same one operators see inside the app.
Step 04 · Enrich
Every lead arrives with the context to reach them.
A name and an email aren't a lead. Signul attaches the source signal that surfaced them, their professional history, and the talking points the model extracted from the original source — the post, episode, or talk that started the trail.
Mark Hyman
· Founder, UltraWellness CenterTalking points · extracted from source
- Discussed functional medicine adoption inside enterprise wellness programs.
- Mentioned 12-week implementation timeline as the bottleneck.
- Asked the host about HRIS integrations and SSO requirements.
Source signal is non-negotiable
Every lead carries the original signal — the episode, post, talk, or thread Signul found them in. That trace is what lets a rep write a first sentence that earns a response.
Verification before delivery
No lead enters your inbox until the email passes verification. Cleanup, blocklist handling, and confidence scoring run before you ever see the record.
Step 05 · Outreach
Copy that reads like a person noticed.
Signul prompts the model with the source, the talking points, and the persona — and writes the first message. Highlights show which phrases were pulled directly from the signal Signul surfaced.
Hi Mark,
Listening back to your conversation with Huberman, you flagged the 12-week implementation timeline as the bottleneck for functional-medicine programs landing inside enterprise wellness. We spent 18 months solving that exact problem for Acme — pulled their go-live down to 3 weeks by collapsing the HRIS integration into a single connector.
Open to a 15-minute walkthrough next week?
— Alex
Step 06 · Deliver
Push into the sequencer you already use.
Signul writes into Instantly, Smartlead, HubSpot, Outreach, Apollo, Salesforce, and a growing list of destinations. No CSV exports, no Zapier glue. Custom fields land where your team expects them.
Outcome
From a single URL to a lead your reps want to send to — in minutes.
Signul collapses the work that traditionally takes a research team, an enrichment vendor, and a content team into one continuous pipeline. The result is reply-worthy contacts, not lists.
6–14.5%
Average lift in reply rates
< 10 min
From URL to outreach-ready
6+
Native sequencer integrations
Ready when you are
Find the prospects you were actually meant to reach.
Signul finds where your prospects are already showing up and turns those signals into contacts your team can use today.